Designed Without Dye. Made From Recovered Materials.
- Most towels begin with virgin cotton and synthetic dyes.
- Green Petition® towels begin with recovered fibers.
- Instead of adding color through conventional dyeing, we carefully sort and engineer recycled textile fibers to create naturally vibrant color combinations.
The result:
- ✓ No added dyes
- ✓ No dyeing step, so no dye bath
- ✓ Color created from existing materials
- ✓ A more transparent production process
Every towel tells a different story because every color starts with a different material journey.
Every Green Petition® towel is designed to reduce waste without compromising comfort.
Each towel includes:
- ✓ 50% recycled cotton
- ✓ 50% recycled polyester
- ✓ Product-specific knitted package
- ✓ Product-level Digital Passport
- ✓ Independently verified certifications
Each towel contains about 10 recycled PET bottles and 5 T-shirts' worth of cotton cutting offcuts. Using recycled cotton instead of new cotton avoids about 5,000 liters of irrigation water.
- Size: 100 × 180 cm (40 × 70 in)
- Fabric weight: 320 g/m²
- Material: 50% recycled cotton, 50% recycled polyester
- Soft and absorbent, with terry on both sides
- Suitable for pool, spa, bath, and beach
- Machine wash at 30 °C with similar colors
- Do not bleach or use fabric softener
- Line dry in the shade
- Iron on low if needed
- Do not dry clean
- Every Green Petition® towel carries its own Digital Passport.
- Scan the QR tag to explore the materials, certifications, environmental impact, and production story behind your towel.
- Because transparency should not be optional.
Q: Why are the colors so vibrant without dyes?
A: The colors come from carefully sorted recycled textile fibers rather than conventional dyeing processes. No additional dyes are added during production.
Q: Are the colors designed to stay beautiful over time?
A: Yes. All Green Petition colors are created from carefully sorted recycled fibers and are designed to keep their beauty over time when cared for according to the instructions.
Q: How can a towel be made from recycled fibers?
A: We use pre-consumer cotton cutting offcuts and used PET bottles, process them into new yarns, and weave them into towels without virgin fibers.
Q: Is every towel traceable?
A: Yes. Every towel includes a Digital Passport that allows you to access product-specific information through its QR code.
Q: What does the Digital Passport show?
A: Depending on the product, it may include material information, certifications, environmental impact data, and the story behind the product's creation.
Color Without Dye
Most towels get their color in a dye bath.
CALM colors come from carefully sorted recycled textile fibers, so there is no dyeing step.
No dyeing step: color comes from the recycled fibers. The only finishing step uses GOTS-approved REVECOL® softeners by ERCA, made from recycled cooking oil, and every towel is tested for harmful substances (OEKO-TEX® STANDARD 100).
✓ No added dyes
✓ No dyeing step
✓ Color created from recycled fibers
✓ Naturally vibrant colors
Product-Specific Knitted Package
Every Calm towel comes with its own product-specific knitted package, made with the product’s own yarns and finished with water-based printing. Designed for carrying, storing, and gifting, it is part of the product experience.
Scan to Trace
The hangtag is equipped with a QR code that offers a glimpse into the transparent production
behind the product.
Certified & Traceable
CALM towels are certified to the Global Recycled Standard (GRS) and OEKO-TEX® STANDARD 100, providing independent verification of recycled content and testing for harmful substances.
✓ GRS — verified recycled content
✓ OEKO-TEX® STANDARD 100 — tested for harmful substances
✓ QR-linked Digital Passport included
Upcycled Gift Box
Made from reclaimed paper materials to reduce waste and extend material life.
✓ Less waste
✓ Lower environmental impact
✓ Premium gift-ready presentation

