Beyond the Product
Beyond the Product
What if a textile product could be beautiful without asking more of the planet than it can give?
We Started With a Simple Question
What if a towel could get its color without a dye bath?
Green Petition started with that question. After two years of product development, the company was founded in 2021. The brand was created by Özgür Usta, a textile engineer who named it, invented its patented method and has led the company since day one.
Instead of starting from new cotton and new color, we started from what the textile industry already leaves behind: colored cutting offcuts from garment factories and recycled PET bottles. The offcuts are sorted by shade, blended, spun into yarn and woven into towels and peshtemals. The color comes from the fibers themselves. We call it Color Without Dye.
Color Without Dye
Recovered fibers are sorted by shade and blended to create each color. There is no dyeing step.
A Patented Method
Our recycled-fiber towel is protected by patents in the US, Europe, India and Russia: US 12,031,247 B2 · EP 4 025 730 B1 · IN 572745 · RU 2 799 470.
A Digital Passport on Every Tag
Scan the QR code on the tag to see the production batch, certified facilities and materials behind your towel.
Not Only the Material. The Proof.
Many products say they use recycled materials. We wanted to show it.
Every towel is certified to the Global Recycled Standard (GRS) and to OEKO-TEX® STANDARD 100; MARE and SOLEA peshtemals also carry OCS certification for their organic cotton. Each tag shows how many PET bottles and T-shirts' worth of offcuts went into it, and how much irrigation water was not needed. We explain how we calculate these numbers, and we round down.
More than 200,000 towels and peshtemals have been made this way so far, each one linked to its production record.
Why “Green Petition”
A towel cannot save the world from waste. But it can start a conversation.
Most of us don't think about the pollution of the whole planet. We do notice the litter in front of our own door. Every Green Petition towel is a small, everyday reminder that waste can become something useful and beautiful, and a quiet petition, signed by everyone who uses it, for textiles made from what already exists.
Made for Everyday Life. Ready for Partnerships
For You
Beach towels, compact towels, pool & spa towels and peshtemals for the beach, travel, the gym and home.
For Business
Hotels, spas, retailers and concept stores get a product with a clear, verifiable story: certified materials and a Digital Passport on every piece.
For Brands & Institutions
Co-branded towels and peshtemals for brands, agencies, museums and corporate teams, with your identity through embroidery, woven labels or custom packaging.
Dry Responsibly.
Beautiful to use. Honest about how it is made. Easy to check.
That is what we ask of a towel, and what we ask of ourselves.
Nothing Extra
Every towel is made in a recorded production batch. Each batch is certified and linked to the QR code on the tag, so the information stays with the product for as long as you use it.
No polybag: each towel comes in a knitted package made from leftover yarn, and every order ships in an upcycled box.
